Health Hub, regional healthcare think tank from Croatia, a well-known as a successful sport nation, proposes a new multisectoral policy model „CHAMPs Against Obesity“ – Framework that integrates obesity prevention and treatment within a long-term performance and leadership framework, inspired by principles from sports management, leadership psychology, and „champion“ development. This approach reframes obesity not as a short-term behavioural issue, but as a systemic, long-duration challenge requiring coordinated governance, aligned incentives, and sustained commitment across sectors